Upwork
“Hey World”

︎ Role: Design Lead
︎ Produced at Scholar

This campaign was wild—in the best way. When I was asked us to get weird for Upwork’s big campaign rollout, I was all in.

From print to animation, this work lived big: splashed across subways, social feeds, and screens all over. I helped build a visual system that could carry the punchy, hilarious vignettes with bold design and snappy cel animation. Our transitions had to be fluid, the energy had to stay high, and the weird had to be just right.

A dream collab with a team that wasn’t afraid to take risks.