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This one was pure fun. Our goal was to turn Olympic energy into tiny, expressive loops. Nike asked us to create a set of animated GIPHY stickers for the Play New campaign—something sporty, playful, and Gen Z–friendly.
I designed a series of motion stickers that were loud, cheeky, and made to move—built for sharing during the Olympics, or anytime sports emotions run high.
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Process
︎︎︎ Idea Exploration
We began with freeform sketching—exploring symbols, gestures, and moments that could speak sports without saying much at all.
The focus was on evoking feeling: excitement, frustration, joy, fandom. From clever metaphors to visual gags, we explored a range of ideas before refining them into six thematic directions.
I explored a mix of 2D and 3D treatments, choosing the medium that best brought each concept to life. To create a cohesive feel across the pack, I blended textures between the two—giving 2D stickers a bit of dimensionality, and treating 3D ones with graphic accents to connect them back to the set.
While each sticker had its own personality, we aligned around one core goal: to make everything feel bold, vibrant, and full of playful energy.
