Meta Quest 3S
Launch Film
︎ Role: Art Direction / Design
︎ Year: 2024
︎ Produced at The Mill
One of my recent projects at The Mill: a high-energy product launch film for the Meta Quest 3S! We blended live-action shots with sleek product renders and playful type animations, creating a dynamic showcase that feels as lively as the product itself.
The challenge was striking a balance between fun and clarity—keeping it playful and unexpected, while staying true to the brand. It was a fun challenge to design for, and I loved the creative push it gave me!
The challenge was striking a balance between fun and clarity—keeping it playful and unexpected, while staying true to the brand. It was a fun challenge to design for, and I loved the creative push it gave me!
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The Headset
︎︎︎ Product
In the intro, we wanted to tease the Meta Quest 3S—like a slow reveal, drawing you in before giving it all away. We played with light and shadow, letting those shapes and details peek through in just the right way to keep you guessing.
We also got creative with the angles, choosing visually intriguing crop shots of the headset to keep the tension high and the curiosity flowing. It was all about keeping the suspense while letting the product shine.
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Type Motion System
Creating the type motion language for this campaign was both a fun challenge and a huge learning moment. We dove into a range of ideas to make typography feel as dynamic as the visuals—experimenting with motion, scale, and interaction to seamlessly complement the live-action shots and 3D renders.
With so many moving pieces, from live-action footage to 3D renders to effects, we needed a strong framework to keep the type feeling cohesive. I helped develop a set of motion principles that made sure the type was always intentional, polished, and never took away from the story.
The aim? To find a balance between bold, energetic typography and clean, structured design—amplifying the campaign’s playful, immersive vibe without overwhelming the viewer. We wanted it to be vibrant and fun, and tie everything together in a way that felt fresh and exciting for a younger audience.
︎︎︎Final key moments
︎︎︎Early Explorations
We kicked things off by exploring a variety of directions before settling on the final look. While these early concepts didn’t make it into the final cut, they played a key role in shaping the design and pushing the creative boundaries. Here are a few of the initial designs that helped guide the way.
