Meta Quest 3S:
Launch Film


︎Role: Art Direction / Design
︎Year: 2024
︎Produced at The Mill

One of my latest projects at The Mill—a dynamic product launch film for the Meta Quest 3S! We combined live-action footage, sleek product renders, and playful type animations to create an energetic showcase of the MQ3S.

⏤
The Headset

‎ 

‎
︎︎︎Product Renders

⏤
Type Motion System

‎ 

‎ ‎ ‎
Creating the type motion language for this campaign was both a fun challenge and a learning experience. We started by exploring a wide range of approaches to make typography feel dynamic—experimenting with motion, scale, and interaction—to seamlessly complement both the live-action footages and 3D renders.

With so many moving parts—various live-action shots, 3D renders, and effects—we needed a clear framework to unify the typography. I helped develop a set of motion principles that ensured the type felt intentional, polished, and never distracting from the story. The goal was to strike a balance: bold and energetic, yet structured enough to enhance clarity. Keeping these key points in mind, we crafted type animation that not only tied everything together but also amplified the campaign’s playful and immersive feel.

As the art director, I focused on making the film vibrant and fun, bringing the headset’s features to life in a fresh, exciting way. Our goal was to push beyond the usual MQ spots, creating a launch that felt more youthful and engaging for a younger audience.


︎︎︎Final key moments

︎︎︎Early Explorations

We explored multiple directions before refining the final look. Here are some early concepts that did not make it in the final project, but helped shape the final design. Here are some of the early designs below.