LinkedIn
OOH Campaign



︎ Role: Design
︎ Year: 2025

For LinkedIn’s largest out-of-home campaign, I created flexible design layout system that could scale across a wide range of formats and spaces— from Times Square billboards to neighborhood cafés, train stations, and even screens inside NYC cabs.

The campaign promoted LinkedIn’s new AI-powered job search, designed to help people discover roles that truly align with what matters most to them.

The layouts were built to adapt, connecting job seekers with meaningful opportunities in the places they move through every day.








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©Hana Eunjin Yean



Saturday April 5 2025