Lego
Hannah: Rebuild The World

︎Role: Art Direction / Design
︎Year: 2020

︎ Ana Awards (2021)
︎ B2B Awards (2021)

As creators, each of us has a memory of that inspirational spark leading us down a creative path of pushing the boundaries and converting failure into opportunity. For some, LEGOs are that flame. So when we were asked to tell the story of Hannah, a creative, confident, and resilient young girl who loves to build and uses LEGO Education lessons to change the world, we leapt at the opportunity.

Through a mixture of 2D animation and CG LEGO renderings, we follow Hannah at school and home, persevering through failure and immersing herself in her goals. Small acts of fearlessness carve a path for a larger impact on her journey to rebuild the world in an extraordinary way.

⏤
Character
Exploration

︎︎︎ Our Hannah

Hannah is an enthusiastic, bubbly, passionate, hard-working, and resilient middle-school girl who's not afraid of trial and error. 

While keeping her ethnicity ambiguous to connect with a broader demographic, we tried to put a lot of personality into her character by making her relatable and lovable for the viewers to cheer alongside Hannah's journey.

    

︎︎︎ Hannah in action

⏤
Hannah’s
Inventions

︎︎︎ Bots

With the LEGO Education SPIKE Prime kit, we created five different stages of the bots Hannah makes in the story. Four of the five were first built with the actual LEGO kit, then we brought them to life in 3D. The build gets more complex with each step, improving upon the errors Hannah faces with the build.

5 stages with SPIKE Prime Kit 3D models

⏤
2D + 3D

2D
3D

⏤
Keyframes