Jansport
Lighten The Road

︎Role: Art Direction / Design
︎Year: 2020

With the recent state of the world only feeling crazier and scarier by the moment, there are a lot of things swirling around in our heads all of the time. But it is exactly times like these where it’s crucial to address the need to come together, share how we are feeling and support each other.

JanSport asked us to participate in confronting this need by crafting their heartwarming #LightenTheLoad campaign. To do this we reached out to five young adults navigating through their own tough times, askingw them to open up about their struggles in the hopes of lightening their mental load by sharing. We couldn’t have felt more honored to be part of an initiative so meaningful and important, and only hope this campaign spreads positive encouragement like wildfire throughout the world.

⏤
01    Mackenzie