Google Lens:
Search What You See
“Harlem Drag Ball”
︎Role: Art Direction / Design
︎Year: 2020
︎ADC Awards (2022)
︎Webby Awards (2022)
︎FWA of The Day(2022)
The Ball scene of 1980’s New York City was home to a vibrancy second to none, where elegance and dance reinforced a culture of empowerment that transcended the ballroom and impacted the world. So we were more than excited to bring some of our passion to the table as we partnered with Google and Hook to help highlight this iconic movement, creating an illustrative adventure that quite literally leaps from the pages of the New York Times Magazine using Google Lens AR.
Hook’s stirring script built the foundation for a beautiful journey of electric animation and their open invitation for the talents of Scholar to visually explore these moments, from cel animated showstoppers to liquid lights and flashy transitions, allowed us to bring the world to life.
