Citgo:
Let’s Go
︎Role: Art Direction / Design
︎Year: 2022
︎Produced at Scholar
A dash of handcrafted charm, interconnected with tasteful transitions, brought to life with nuanced character details. Our happy place.
At the core, we wanted you to feel transported. We wanted the chaos of everyday life to dissipate into the background, bringing our viewers to a world only possible with the freedom of exploration. We captured the spirit of adventure with a whimsical and fun animation style, using the artistic expression of a fully illustrated world to our advantage. We took the opportunity to make the moments feel larger than life, not only through the inherent personal touch of a hand-drawn universe but through the accentuation of the characters and landscapes themselves.
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Process
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For more complex shots with bigger camera movements and a motorcycle moving through the frame, our team drafted the rough animation in 3D.
Then using the 3D pre-vis as a guide, we cel animate on top and recreate the environment in 2D to match the look.
Then using the 3D pre-vis as a guide, we cel animate on top and recreate the environment in 2D to match the look.
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Key Moments
