Apple Music
︎ Role: Design / Art Direction
︎ Year: 2019
Partnering with Apple Music Japan, we set out to tell two very different, but equally magical stories.
The first, “New Life” showcases the summer festival season’s bright days and vibrant nights in Japan. We follow our lead character as he slides, dives, and crowd-surfs his way across the festival scene, sprinkled with authentic details taken from the sites, snacks, and regalia of the season. Both pieces serve as dynamic journeys through life, backed by music and sounds that keep things fun and energizing.
The second, “Summer” centers around our protagonist and her metamorphosis from student life into her young adulthood as a budding professional. Fueled by her soundtrack, our hero and her world spring to life with vivid colors and fluid cel animation, setting her well on her way into a new stage of life and style.
︎ Role: Design / Art Direction
︎ Year: 2019
Partnering with Apple Music Japan, we set out to tell two very different, but equally magical stories.
The first, “New Life” showcases the summer festival season’s bright days and vibrant nights in Japan. We follow our lead character as he slides, dives, and crowd-surfs his way across the festival scene, sprinkled with authentic details taken from the sites, snacks, and regalia of the season. Both pieces serve as dynamic journeys through life, backed by music and sounds that keep things fun and energizing.
The second, “Summer” centers around our protagonist and her metamorphosis from student life into her young adulthood as a budding professional. Fueled by her soundtrack, our hero and her world spring to life with vivid colors and fluid cel animation, setting her well on her way into a new stage of life and style.
⏤ 01 New Life
⏤ 02 Summer
⏤
Design Explorations
